The virtual food is out, the prizes are all lined up, and guests are starting to arrive at your Facebook party page. Now what? Well, if you’ve written a party script, it’s easy.
I freely admit that I stole the idea of writing a script. Last fall, I was involved in a MasterKoda promotion for which Kim Emerson sent around a sample script. As I looked over her sample, I realized she was doing the same things at the same time every hour. When I was in radio, we called that a clock. You’ve probably heard this kind of clock in action without realizing it; stations like WTOP in Washington, DC, promote their “traffic and weather together on the 8s” – in other words, if you want to know the weather forecast, you know you need to tune in at 8, 18, 28, 38, 48 or 58 minutes past the hour.
Anyway, I wrote my script for the MasterKoda event based on this idea, and it went pretty well. So when I began to get ready for my virtual beach party for the release of Undertow, the first thing I did was to draw myself a clock. Here’s a much neater version of what I came up with. Continue reading “Scripting a Facebook Book Release Party”