The road to success is paved with the bones of failure. We try to keep things fresh here at Indies Unlimited by introducing new types of features from time to time.
Not all of these features catch on. Some do well at first, but sort of fizzle out as they go along. That’s the thing about innovation – you never know what’s going to work until you try it. Who would have guessed that putting sleeves on a blanket would make somebody a bazillionaire?
In the mean time, the makers of Jello have rejected all my ideas for meat and vegetable flavored gelatin. Come on! Who wouldn’t rather have their Brussels sprouts in a jiggly form served up in a dessert cup? Think, people! But, I digress…
Never discouraged, I have brought that same spirit of innovation and enterprise to Indies Unlimited. Sometimes my blog partner, K. S. “Kat” Brooks, is a bit more cautious. She did, in fact, talk me out of “Indie Author Death Match.” Otherwise, we do tend agree on most everything else. But, as my father used to say, you can’t make an omelet without cracking a few heads. Not everything worked: Continue reading “The Idea Graveyard”
Last month, I posted about how to use your vacation time wisely and sell books. This month, I have some incredible opportunities for you. You need to get your name out there. So let’s look at how the big PR companies market stuff, and see how we can do it on a shoestring budget:
You might have seen those Double Decker buses with huge posters of the latest film slapped on their sides. Apparently, buses are seen by millions of people a week, so advertising on them seems sensible. I ascertained that it costs about £50 a week (minimum 4 weeks advertising) to advertise on the little space at the back of ordinary single deck buses. With my super scrimper method, you can advertise for a fraction of that cost. Continue reading “Think Big”
Many years ago, I read an article that asked what I thought was a provocative question: What will come after television? I had never considered the question, of course. I was born in the television generation and took for granted that the medium would always be around. Once the question was asked, I could see how television was really no different than any of the other technologies, all of which are eventually replaced with something else.
The same question can really be asked of any innovation. What will come next? What will make this obsolete? Continue reading “What Comes After Free?”