Tag: Marketing

No Time for Elevator Music

Ever heard of an elevator pitch?

I will honestly admit this has never happened to me: I’m in Hollywood, in some fancy-schmancy place, and the elevator doors open. Inside: J.J. Abrams. My heart stops! I have a super sci-fi novel that will make a fantastic movie. Yes, I know this, but how can you convince a man who can create a blockbuster movie in the blink of an eye?

You step in the elevator; your mouth goes dry. What do you say? The doors shut, trapping you with the man. You watch as the floors click by. Precious time is ticking. It’s all or nothing. You have to say something!! Continue reading “No Time for Elevator Music”

Four Seasons In One Day

There is a song written by a kiwi band (Crowded House) called Four Seasons In One Day. It is so appropriate, especially for Aucklanders who seem to face varied weather on a constant basis. I guess that’s the price you pay for being a skinny country surrounded by water.

Anyway – I thought I would use the song title to lead into my discussion.

To me, writing works in seasons. You have your writing season, your publishing season, your marketing season and your social season. (There are probably more but I’m just going to stick with four for this analogy.) My favorite seasons by far are the writing and publishing ones. I love getting lost in a book. I wish I had more hours in the day to bury myself in my imagination and wander the worlds with my characters. I also love seeing the book come to life, finalizing the cover and, as much as I dislike blurb writing and formatting, it is cool see the book online or in paperback. Continue reading “Four Seasons In One Day”

Email Marketing – A Way To Stand Out in a Crowd

Source: Kozzi.com

Throughout Indies Unlimited, you will find a wealth of information on everything you need for a successful writing career. As we build our platforms through “like” campaigns and connecting with our readers in about every way imaginable, sometimes it just feels like we get lost in the masses.

We are always asking the question, “How do I stand out in the crowd?” Continue reading “Email Marketing – A Way To Stand Out in a Crowd”

Missing Data

One of the biggest and most frustrating challenges authors face is marketing our books.

Part of the reason for this is that we deal with incomplete or misleading data. That means we’re guessing.

We respond to anecdotes. If someone reports great success with KDP select, we try it. If it falls flat for us, we scratch our heads. Continue reading “Missing Data”