Authors Should Find a Mailing List Service to Meet Their Needs

mailinglists2_newsletterLast month I talked about using InstaFreebie to build an author mailing list. This month, I thought I’d discuss finding a mailing list service to meet authors’ needs.

While authors could just send newsletters from their personal email addresses, most don’t. Generally, personal email companies frown upon their members sending massive amounts of email to people, and will sometimes suspend the account for being a spammer. So, people tend to go with mailing services. In addition to allowing an author not to be labeled a spammer, mailing services provide a wealth of data about the emails sent. They tell the sender whether the emails were opened, which links were clicked, and who unsubscribed. Continue reading “Authors Should Find a Mailing List Service to Meet Their Needs”

Should I Use MailChimp for My Author Newsletter?

mailchimp-logoWhat is MailChimp, and what is it good for? Of course, everyone does things differently, so I thought I’d offer a brief rundown on how I use Mailchimp to manage my mail-outs in a very basic way, and how it might be useful to you. This is not a review or an IU official endorsement. It is a slice of life that perhaps you can learn from. If you want to know more about creating a newsletter, see Jim Devitt’s post, Developing the Perfect Author Newsletter.

MailChimp is an email marketing service. You write your email; they send it to everyone you want and keep track of what happens to it after that. As far as the sending part, they don’t do much that you couldn’t do in your normal email program. For the analytical part, they provide information that I have no idea how to find myself, and this is the main reason I use the service. And on top of it, my newsletters look more professional. Continue reading “Should I Use MailChimp for My Author Newsletter?”

Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)

I never knew that e-mail marketing would create such a stir! A couple of weeks ago, I posted an article on e-mail marketing as a part of your overall process to get noticed. You can read about the role of e-mail marketing here.

The comments on this site were all pretty generic and supportive of the process. However, I saw some related posts on other blogs and the basic outcry was, “I would NEVER do that!”

Perhaps some readers did not understand what I was referring to by e-mail marketing. This is NOT the type of e-mail marketing I was referring to: Continue reading “Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)”

Email Marketing – A Way To Stand Out in a Crowd


Throughout Indies Unlimited, you will find a wealth of information on everything you need for a successful writing career. As we build our platforms through “like” campaigns and connecting with our readers in about every way imaginable, sometimes it just feels like we get lost in the masses.

We are always asking the question, “How do I stand out in the crowd?” Continue reading “Email Marketing – A Way To Stand Out in a Crowd”