Setting the Hook

A few weeks ago, I wrote a post about how to craft a news release. If you missed it, you can find it here. And Kat wrote a post about distributing your release, which you can find here.

But writing the release and distributing it are only part of the battle; what you want is to hook an actual reporter, so that he or she actually reads the thing and writes a news story about it. We’ve had a few posts about hooking the media on your story idea – in fact, here’s one. But while theory is nice, I thought it might be helpful to watch hook-setting in action. Continue reading “Setting the Hook”

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