It’s been about a year since Smashwords began beta-testing its preorder feature, and it’s been live for everyone for six months, give or take. Mark Coker was excited enough about rolling out the feature to everyone that he even put together a PowerPoint presentation on leveraging it to your best advantage for your new release.
When I saw that PowerPoint, I got all fired up about using it for the release of Undertow in March. So I did a whole bunch of stuff suggested in the presentation: I uploaded the book file a couple of weeks early, set the introductory price low (99 cents), mentioned the availability of preorders prominently on my blog and Facebook page, stuck the info in a newsletter, and sat back and waited to hit the big-time on release day. Continue reading “Smashwords Preorders”
Recently I had a problem with the Amazon categories for one of my novels. However, I didn’t realize it until the day my promotion started. I was listed in nonfiction. Ouch. It’s not the first time I’ve been put in the wrong category. Kids can be so mean sometimes. At least with an automated system, I’m willing to forgive a few errors. Amazon has been very nice about it—even though sometimes they’ve introduced new errors in the act of correcting the original ones—but eventually we’ve gotten things squared away. 