What Are You In This For?

Do you believe in kismet? I’m asking because the quote in this graphic, which I stole from the IndieView’s Facebook feed (and thanks for posting it, Big Al!), reminded me a little of an article posted by Kristine Kathryn Rusch on her blog last week. I blogged about Rusch’s article on my own blog over the weekend. But I thought the topic might also spark a broader discussion.

Rusch makes a distinction between “career writers” and what she calls “one-book writers.” A one-book writer, she says, is somebody who basically wants to tick a box on his or her bucket list. This is the person who wants to hold a book with his or her name on the cover, and to see that book on a bookstore shelf – in short, to be recognized by the literary establishment as a “published author.” She goes on to say that most of the writers she has met, over the course of her career, fit this description. They may have more than one book in them, but they’re not trying to make a living at their writing – either because they have other interests to pursue, or because they’re convinced it’s impossible. Generally speaking, she says, these folks wouldn’t be satisfied by going indie. It’s not that they don’t want to make money from their writing; it would certainly be okay with them if the Bestseller Fairy sprinkled their work with her magic dust, so that they topped the New York Times list with no effort whatsoever. It’s the learning curve that stops them. It’s that they’d have to find editors, beta readers, cover artists, video production people, and promoters – or figure out how to do all this stuff themselves – and they’re convinced they’re incapable. Continue reading “What Are You In This For?”

LynneQuisition: Juliette Sobanet

Interviews by Lynne CantwellAt the beginning of the month, I grilled former indie author Jodi McIsaac about her experience working for Amazon and its 47 North imprint. This week, it’s Juliette Sobanet’s turn. She, too, started out as an indie, and has been picked up by Amazon’s Montlake Romance imprint. So far, they have published four of her books, with a fifth, Honeymoon in Paris, on the way. Continue reading “LynneQuisition: Juliette Sobanet”

What’s Under That Rock?

We’re not quite sure how we missed it back in March (although it might have been that one night when Rich Meyer spiked the gruel). But it came to our attention this week that Lulu, the print-on-demand company that many indies use instead of CreateSpace for their hard-copy books, began offering bundles of book publishing and marketing services a few months ago. Ranging in price from $999 to $3,199, the packages include such services as a custom cover, interior layout and design, e-book formatting, and an ISBN. At the $1,999 level, your book receives an “editorial review” and a “cover copy polish.” At the $2,999 level, you also get a website.

I bet you hadn’t noticed yet that you can get all this stuff on your own for significantly less – and in many cases, for free. So it probably won’t surprise you to learn that Lulu has contracted out these services to our old friend Author Solutions.

You remember Author Solutions, right? The vanity publisher that’s now calling itself “the world leader in indie book publishing”? The company that Random Penguin bought last year?

Why is it that every time you kick over a rock in the indie publishing world these days, Author Solutions comes crawling out from under it? Continue reading “What’s Under That Rock?”

Sincerely Yours, Me

I know, I know – email is so 20th century. Unfortunately, though, not everybody has bought a smartphone and/or developed lightning-quick thumbs. For your Neanderthal correspondents, you will still have to send emails from time to time. And email is probably the most common form of communication for businesses, now that faxes have gone to the technological dungheap. (And good riddance. That thermal paper was annoying.)

But cheer up, Bunky – you can make your emails part of your personal brand, and squeeze in a little marketing while you’re at it. Just customize your signature with a few links. Continue reading “Sincerely Yours, Me”