A Self-Publishing Journey Which Debunks Conventional Wisdom

Author Shawn InmonI started my publishing journey three years ago — a fifty-something year-old realtor that hadn’t written anything in decades, but had a story to tell. Like so many others, I nearly fell into the orbit of a vanity press, a company that was thrilled to publish that story for me for around $5,000. Luckily, before I signed on the dotted line, I found Indies Unlimited and a few other worthwhile sites that showed me a different path. Now, three years later (I think publishing years should be like dog years and count at about a 7 to 1 ratio, don’t you?), I now find myself with the opportunity to write for IU. Who says dreams don’t come true?

Long before I ever wrote my first guest post for IU, I subscribed to the blog posts to make sure I didn’t miss any of them. If I had a question I needed answered, IU was always my first stop. Why? Because I had learned that I could trust the information. With so many publishing blogs, there’s an obvious slant, trying to recruit for some cause or belief, but not at IU. If they have a cause, it is to help us all be better writers and publishers. Continue reading “A Self-Publishing Journey Which Debunks Conventional Wisdom”

Amazon Marketing Services for KDP Select Titles

Amazon Marketing Services LogoAmazon rolled out a new advertising option in the last few days and, as with all things Amazon related, it set the author blogosphere abuzz. If you have published books through Amazon’s KDP Select program, when you go to your KDP bookshelf, you should see a link that says “Promote and Advertise.”

Amazon advertising IU1

If you are interested in giving this new option a whirl, click that button and you will be taken to a page that looks like this: Continue reading “Amazon Marketing Services for KDP Select Titles”

BookBub: Tips for a Successful Submission

shaun inmonGuest Post
by Shawn Inmon

By now, I think everyone’s heard of BookBub. There are no sure things in self publishing, but a BookBub ad is pretty close. The question isn’t whether or not it’s likely to work for you – it’s, how do you get accepted by them. It can be frustrating to stand on their virtual doorstep, holding a fistful of cash, and get turned down, time after time. It’s not unusual, though. In fact, it’s so commonplace that there’s an entire thread at Kboards titled “BookBub Rejection Club,” where authors bemoan their ability to get accepted.

I don’t have any special contacts or magic juju, but I have been accepted to run seven times, and I think I’ve figured out some things that can help you get accepted. The first thing to keep in mind is this: BookBub is a business, and their primary goal is to send out an email every day that results in the most click-thrus. With that in mind, here are some things you can do: Continue reading “BookBub: Tips for a Successful Submission”

How to Get Visible on Facebook

shaun inmonGuest Post
by Shawn Inmon

Do you have a Facebook page? Of course you do. Here’s the more relevant question: is your message getting out to your fans, or do you sometimes feel like you’re shouting down a well?

Life was easier in the early days of Facebook. You posted content and it was delivered to the walls of your fans. Then FB went public and monetized their platform, confirming the adage If you’re not paying for the product, you are the product. Suddenly, you needed to pay money to reach your fans.

There is a better way, of course—beating the Facebook algorithms. Every professional page tells you what your “Talking About This” number is. What does that number measure? My understanding is that it measures the number of unique users who Like, Comment, or Share a post on your page over a rolling seven day period. The higher that number is, the more of your posts will be seen by your fans. My understanding is that the average TAT is between 5-7%. So, if you have a thousand fans on your page, the average TAT number is 50-70. Continue reading “How to Get Visible on Facebook”

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