I’ve been publishing for just under three years now, so although not a grizzled veteran of the publishing wars, I’m not a noob, either. Like most of us, I hang out in a lot of the places writers gather: internet message boards, Facebook groups, LinkedIn groups, Google+ groups, etc. It seems inevitable, when I meet someone who is new to self-publishing, that I get some version of this speech: “You were lucky. You got in while “free” was still a goldmine/when reviews were easier to get/when the competition wasn’t so tough.”
I don’t feel defensive when I hear that, because, maybe they’re right. Maybe, if I was launching my first book into today’s climate, I would struggle mightily to get any traction at all. The more I thought about it, the more I wondered — what would I do if I was starting completely over? Continue reading “If I Was Starting Over as an Indie Publisher”
You’ve got a new release coming out and you want it to be a massive hit. You’ve arranged a publicity campaign and told everyone about it, sorted various events, planned a big online launch party and sent emails to the press. You’re pumped and geared up to launch this baby way into orbit. Just before you go racing off in a frenzy of activity, take a moment to read this little post. Publicity is good. You need publicity, but alone it is one small part of a bigger strategic plan necessary to give a book and author a better chance for significant sales.
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