Back in the dawning of the eBook age, when I signed on with a small publisher for my first novel, one of the requirements of my contract was to start my own blog. I knew what blogging was, but I hadn’t seen any point to having one of my own – mainly because I didn’t think I had anything to say that other people would be interested in reading unless I’d made it up.
But since I was now contractually obligated to have a blog, I went to my internet service provider, which at the time was Earthlink, and used their tools to set one up. The name of my blog, which rolls trippingly off the tongue even now, was, “Allegedly, She Has Something to Say.” Continue reading “How to Start a Blog for Beginners”
At the Virginia Festival of the Book, this past March 23rd, several authors and experts talked about the best ways to build platform, as well as some specific marketing strategies. Last time we looked at platform building. Now, let’s look at marketing.
First and foremost, when it comes to marketing, think about trying to reach your reader. This is something that indie authors can do particularly well. Jane Friedman, former Writers Digest publisher who now teaches digital publishing at the University of Virginia, noted that traditional publishers have failed in gathering information about readers. “They’re selling to bookstores, so they don’t have these great email lists or insights into the market,” Friedman said. Authors can look more broadly at readers and try to reach them. Email is an especially effective way. Continue reading “Experts Talk Marketing Strategies at Virginia Book Festival”
So, once you’ve published a book, platform building and marketing strategies are the next things to tackle on the to-do list. At the Virginia Festival of the Book, this past March 23rd, several authors and experts discussed the best ways to build platform and market books.
First up, we’ll discuss platform building. Platform is more or less all the things that make up your author persona. It includes everything from social media to your work to your general reputation in the author world. Platform building is one of the strongest parts of your marketing strategy, but it’s also the most difficult, the experts said.
“Your platform is part of your job as a writer,” said Bethanne Patrick, author of An Uncommon History of Common Things who built a large following (186k) tweeting as @thebookmaven. “Many of us would rather be writing and researching. But it is not optional. It is something that has to be done.” Continue reading “Book Festival Experts Offer Advice on Building Author Platform”
You’re not yet published. You don’t have a website, or a blog, or an Amazon.com Author Central page. You work. You go to school. You’re broke. You have no idea if or when you’ll ever get that book finished. But you’re trying. Theoretically, you’re stuck.
No, really, you’re not. Continue reading “I Don’t Have Anything Yet: Marketing for Unpublished Authors”