Tag: Author Promotion

Advertising on Facebook by William Hertling

Author William Hertling
Author William Hertling

My first book, Avogadro Corp: The Singularity Is Closer Than It Appears, came out in December. I timed it so I could make an appeal to friends and family right before the holidays. Instead buying one copy, they might buy two or more, and give some as gifts.

It was a great book launch, but after the holidays passed, sales slowed.

The feedback I received told me the book was good. One friend said she had nightmares after reading it (it’s a techno-thriller). Another reader sought out the coffee shop where several scenes were set and took photos of himself with the book. A local tech blog in Portland posted a very positive review. Amazon reviews are overwhelmingly positive. Continue reading “Advertising on Facebook by William Hertling”

Book Signing Basics Part Two

Sample Book Signing Poster
Sample Book Signing Poster

An author in one of the writers’ groups in which I participate posted that she had a book signing at a store and no one showed up. She was very disappointed, and I can understand that. Who wouldn’t be? But she, and you, need to realize that this kind of thing happens all the time – it’s completely common for writers who have yet to become a household name.

At my first book signing, I expected to have a line – albeit small – because there had been so much press leading up to it – people had to be curious, right? Wrong. A few people did show up, and I did sell a few books – but there was NEVER a line. I directed a lot of people to the Harry Potter books and the food court, as I mentioned in my previous post. (Book Signing Basics Part One) Continue reading “Book Signing Basics Part Two”

Twitter Tutorial Tuesday

Author K. S. Brooks
Author K. S. Brooks

Yeah yeah, I know.  You’re on Facebook, Goodreads, Twitter, LibraryThing, Google+, LinkedIn, eHarmony and who knows what else.  If you’re like me, you’re wondering if these things are helping at all in the promotion of your book(s).

Sometimes it’s not about where you are, but “how” you are using those tools.  Here’s a tip on how you can use Twitter just a little bit better – and it’s something you only have to do once!

This is very quick and very easy. All we’re going to do is “spruce up” your profile. It’s really about making yourself more accessible – and giving people the opportunity to find out more about you in a quick and convenient fashion. Continue reading “Twitter Tutorial Tuesday”

Listmania – why is it important? by Rosanne Dingli

Author Rosanne Dingli. Photo Credit Jill Beaver
Author Rosanne Dingli. Photo Credit Jill Beaver

Amazon is the mecca for readers of all kinds, and it is fast becoming one of the world’s most innovative publishers. So it has turned itself into a place for authors and readers to interface. Few others do it so successfully and with such apparent ease. The facilities Amazon offers make it the online traffic cop for books. It’s where people look first for direction. If a book is not on Amazon, it’s virtually invisible. Whether or not people make actual purchases there, it’s where they go to seek books. One way they look for the next thing to read is on Listmania!

In an age where the sheer quantity of available reading material can be overwhelming, readers like recommendations of different kinds. Listamania! is where lots are to be found. Recommendations in list form are rather special, because they group books by certain criteria. They can save time, they can prevent confusion and disappointment, and they can introduce a reader to new books and authors, sometimes in unusual combinations. Continue reading “Listmania – why is it important? by Rosanne Dingli”