Celebrating Independent Authors
Indie authors are an amazing bunch. We’re here to help each other and cheer each other on. And if you’re lucky, another author will tell you when you’ve gone seriously astray.
Recently I participated in a free five-day online workshop presented by Bryan Cohen to learn how to do Amazon ads. I had yet to dip my toe into those waters, so I thought it was worth checking out. And it was, if only because I learned a painful truth by doing it. Continue reading “How to Match Your Cover to Your Genre”
As you are aware, the most common issue we see with books during the vetting process is an unclear or confusing book description. The second most common issue: unreadable titles on book covers in thumbnail size.
Who cares? Right? It’s just a tiny book cover. No one expects to read it in that size.
Um, wrong.
Just last week, our Lynne Cantwell wrote about the Marketing Rule of 7 – that it takes at least seven instances of someone seeing your book before they actually purchase it. Well – what if those seven instances are in thumbnail size? Do you think they will remember to purchase a book when they can’t read the title? Moreover, will they even notice it to begin with? Probably not. Don’t waste a chance to get in front of someone and make an impression.
Here at Indies Unlimited, thumbnails are generally 120×177 pixels, which on my laptop ends up being around 1.75 inches high by just under 1.25 wide. There is no specific industry standard for thumbnails, (on WordPress it’s 150×150) and the size varies from site to site. Then, add to it people viewing sites on their tablets and cell phones – and you can end up with some mighty small thumbnails. Can you read your title under those circumstances? You may want to check. Continue reading “The Case for Legible Titles: Book Covers in Thumbnail”
As you are probably aware, back when IU was vetting books, the most common issue we saw with books during the process was an unclear or confusing book description. The second most common issue: unreadable titles on book covers in thumbnail size.
Who cares? Right? It’s just a tiny book cover. No one expects to read it in that size.
Um, wrong.
One of our most referenced articles is one that our Lynne Cantwell wrote about the Marketing Rule of 7 – that it takes at least seven instances of someone seeing your book before they actually purchase it. Well – what if those seven instances are in thumbnail size? Do you think they will remember to purchase a book when they can’t read the title? Moreover, will they even notice it to begin with? Probably not. Don’t waste a chance to get in front of someone and make an impression.
Here at Indies Unlimited, thumbnails are generally 120×177 pixels, which on my laptop ends up being around 1.75 inches high by just under 1.25 wide. There is no specific industry standard for thumbnails, (on WordPress it’s 150×150) and the size varies from site to site. Then, add to it people viewing sites on their tablets and cell phones – and you can end up with some mighty small thumbnails. Can you read your title under those circumstances? You may want to check. Continue reading “Book Titles in Thumbnail: Size Does Matter”
Guest Post
by Bruce Fottler
Five years ago, I finished my very first novel and it needed a book cover. Lacking the funds to hire a designer, or even purchase a pre-designed cover, I wondered: How hard could it be to do it myself?
Six cover revisions later, I can confidently conclude that I asked a foolish question while embarking on a long road of awkward misfires. I learned some tough lessons, and hopefully you can avoid my mistakes. Continue reading “My DIY Book Cover Blunders”