The independent publishing movement is maturing at an astonishing rate. Everything is still evolving and changing daily, but anyone who is paying attention can see we look a whole lot different than when we started.
Indie books are getting better. The product is more finished and professional than a few years ago. Covers are better. Writing is better. There are more success stories each year. The communities are stronger, and we are fighting our way through the learning curve.
Part of what holds us back is the impulse to emulate the old model of publishing to achieve the old standard of success. On some level, we know that big ink was never what it pretended to be. Too much has come out about how the dead tree empires twisted and manipulated sales figures to include pre-orders of books that were ultimately returned after “bestseller” status was achieved. We know about the hollow victories claimed by pay-to-play award winners, and the phony review buzz. In spite of all their moaning about worthless, unreadable drek, we know big ink cares little about literary virtue where profit is concerned.
On some level, we yearn for what never really was. We want what we thought big publishing was. Some of us want it so badly, we try to create indie versions of it. The problem is, it doesn’t work and it never can. Continue reading “New Publishing Should Not Emulate Old Publishing”