Managing ARC Reviewers

Chris leippi headshotGuest Post
by Chris Leippi

There comes a point in every self-pubber’s journey to the bestseller charts when they realize it’s time to launch their books with some reviews already in place. Those reviews will help boost sales by instilling confidence in readers that your book is worthy of their money and time. On top of that, many major book promotion websites require a minimum number of reviews in order for them to consider featuring it. If you want to start booking these, you’ll need those reviews!

But, how do bestselling authors go about managing all of those reviewers? Are they sending out hundreds of copies, hoping that a small percentage of them will follow through and review? Or, are they keeping track of each individual who requests a copy and following up with them until they write their review? Continue reading “Managing ARC Reviewers”

InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans

new-2016-instafreebie-branding-tealIn part one of this article, I discussed InstaFreebie, the site that lets you give away a book for free in exchange for the person’s email address, in order to grow your mailing list. I also mentioned I ended up with almost 2,000 new names on my mailing list because of InstaFreebie promos I participated in.

I was very excited to get the new names, but a little hesitant, because people signed up for the list with the express purpose of getting a free book. We’ve all signed up for lists we’re not interested in to get something free (well, at least I have). Given that, I was concerned I’d have a 50 percent unsubscribe rate, or some ridiculous number, because people didn’t want to be bothered with additional emails. It didn’t help that a few of the email addresses indicated the person was giving me a junk address — stuff like StraightToSpam@whatevermailingservice.dot.

I decided to test out my new subscribers to see what happened. Continue reading “InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans”

InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans

new-2016-instafreebie-branding-tealBack in August, I started hearing authors talk about a site called InstaFreebie, where you could give away a free copy of your book in exchange for recipients signing up for your mailing list. Both Jim Devitt and Shawn Inmon have discussed the importance of mailing lists. Authors on different online groups said they’d scored upwards of a thousand names added to their lists using InstaFreebie.

Obviously, this sounded very cool to me. I thought I’d give it a try. What do you need to participate in InstaFreebie? Simple. A book you’re willing to give away for FREE. The book cannot be in KDP Select because it violates Amazon’s terms of service. (I will note, some authors give away a KDP book sampler — the 10 percent you’re allowed to post elsewhere — to drive sales to the actual book on the Amazon store. I don’t know how successful this is.)

Once you’ve picked a book you want to give away, you need three things: Continue reading “InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans”

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