In a world where purchasers often need to see a product as many as twenty times before they decide to purchase it, is there anything an author can do, in terms of marketing, that is bad for their book?
I pose the question, even though I don’t entirely have an answer. I am leaning toward yes, but first let me tell you why I posed the question. An author I know told me something they were planning to do to market their book. I thought it was the stupidest thing I’d ever heard. (And, NO, I won’t tell you what it was.) While I can be fairly blunt, I’m not blunt enough to blurt out that I think an idea is completely idiotic. I did, however, ask, “Do you really think that will be effective?”
The author’s response. “Can’t hurt, can it?” Continue reading “Can Your Book Marketing Be Detrimental?”

It’s really nice to have support when I write. My entire body supports me. My spine keeps me upright in my chair. My butt anchors me there (sometimes too long), and of course my hands and eyes connect me to my computer via the keyboard, mouse, and monitor. Obviously, I could not write without the aid of my body, but sometimes it takes that support too far and ends up causing me trouble with typos. How so?
First it’s my fingers. They’re very helpful. I should provide a little backstory and say that I learned to touch type in high school — home row, QWERTY, and all that. I never have to look at the keyboard to type, just keep my eyes trained on the screen and go. Because of that, I type fast, and my fingers know whole words after so much repetition. I rarely have to think about typing H-E-A-D, I just think about head and my fingers do the rest.
I need convincing. I need convincing that it’s worth my while continuing to read books by independent authors.