Celebrating Independent Authors
Throughout Indies Unlimited, you will find a wealth of information on everything you need for a successful writing career. As we build our platforms through “like” campaigns and connecting with our readers in about every way imaginable, sometimes it just feels like we get lost in the masses.
We are always asking the question, “How do I stand out in the crowd?” Continue reading “Email Marketing – A Way To Stand Out in a Crowd”
We all spend time posting to our Facebook Pages and personal timelines. How much do we think about WHAT we post?
Do you have a strategy for your Facebook Page? You see, in order to be successful at this indie author business, you need to treat it like … a business.
In order to do that, you first have to determine what you want to get out of your Facebook Page—for that matter, Twitter, Google+, Goodreads and everything else as well. Continue reading “Strategy … Or … Why Am I Posting on Facebook?”
Is social media marketing simply a distraction from other, more productive activities, or does it work to move books?
You may have wondered this from time-to-time. There seems to be little correlation between your number of Twitter followers and your sales figures.
Most authors are not good marketers. We seem to either over-enthuse about our books, to the point we drive people away, or we are so meek we barely mention ever having written a book. We think to ourselves, isn’t that the kind of thing my 2,500 fans ought to know? Continue reading “Social Media and the Author”
We have lots of tools within our various platforms to help us track who is talking to or about us. We’ve talked about commun.it, Hootesuite and Tweetdeck before, but they can only follow things on a limited basis. In other words, each is geared toward certain social media platforms.
There’s also Google Alerts that will send you an email when your “alert” is mentioned somewhere out on the Internet but it is preferential to things within its search engine.
Today I want to introduce to you a site that puts it all together—Mention. This social media and web-monitoring tool combines the specificity of the above platforms with the power of Google Alerts to display who is talking about you or your books. Continue reading “Start Tracking Your Mentions: A Web-Monitoring Tool”