The Perfect Facebook Post

Increase Facebook interactionsWe’ve posted to Facebook so many times that we could do it in our sleep. What’s the best way to share content on Facebook in order to hit the News Feed? As we’ve written before, only a fraction of our content makes the cut.

TrackMaven recently completed a study where they analyzed over 1.5 million Facebook posts. According to their research, here’s the list of things that give your post the best chance to go viral. Continue reading “The Perfect Facebook Post”

Facebook Changes How Others See Your “Page”

Facebook changes courtesy of geraltThe ever-changing world of social media.


Whether we like it or not, Facebook is still the master of the interwebs’ social universe. Even so, a few weeks ago, we revealed the fact that less than three percent of your fans actually see your posts–unless you fork over the almighty dollar, or whatever currency you deal in (let’s hope it’s not Bitcoins!)

Just as our Facebook focus wanes, they go and make another change. On February 24, the social media giant made another change to their News Feed algorithm. That’s two major changes in roughly two months. Continue reading “Facebook Changes How Others See Your “Page””

Cute Pictures of Puppies and Kittens

Jeeves! Where the devil are my bath salts?

Every once in a while I see someone bemoaning the fact that nothing they do on their Facebook page gets any attention unless it’s a cute picture of a puppy or kitten.

You can put a lot of fanfare into a book announcement, post an opinion poll, ask for help with something, and all you get is the sound of chirping crickets. But post a picture of a cute little animal, and whammo – near instant virality.

I have a theory about this. It seems to me that the appeal of puppies and kittens cuts across the lines that otherwise divide people. Race, age, gender, and income level just don’t apply. You don’t have to live in a certain part of the planet, speak a certain language, do a particular thing for a living. Continue reading “Cute Pictures of Puppies and Kittens”

Start Tracking Your Mentions: A Web-Monitoring Tool

We have lots of tools within our various platforms to help us track who is talking to or about us. We’ve talked about, Hootesuite and Tweetdeck before, but they can only follow things on a limited basis. In other words, each is geared toward certain social media platforms.

There’s also Google Alerts that will send you an email when your “alert” is mentioned somewhere out on the Internet but it is preferential to things within its search engine.

Today I want to introduce to you a site that puts it all together—Mention. This social media and web-monitoring tool combines the specificity of the above platforms with the power of Google Alerts to display who is talking about you or your books. Continue reading “Start Tracking Your Mentions: A Web-Monitoring Tool”