Twitterspam, and How Not to Do It

You know how sometimes you click the follow button on somebody’s Twitter profile, and before you know it, you’ve got an e-mail saying they’ve sent you a direct message on Twitter?

You know where the rest of this is going, right? If you click the link in the e-mail, nine times out of ten, the direct message will be a buy-my-book request. Here you are, not knowing this person from Adam and/or Eve (except maybe you ran into them in a like-fest), and already they’re pestering you to buy their book. You have no idea whether their book is: 1) in a genre you like; 2) about a topic you’re interested in; 3) readable. And yet the first thing this other author says to you is, “Hi! Thanks for the follow! Be sure to buy my book!” Continue reading “Twitterspam, and How Not to Do It”

Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)

I never knew that e-mail marketing would create such a stir! A couple of weeks ago, I posted an article on e-mail marketing as a part of your overall process to get noticed. You can read about the role of e-mail marketing here.

The comments on this site were all pretty generic and supportive of the process. However, I saw some related posts on other blogs and the basic outcry was, “I would NEVER do that!”

Perhaps some readers did not understand what I was referring to by e-mail marketing. This is NOT the type of e-mail marketing I was referring to: Continue reading “Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)”

Ed’s Casual Friday: Quoth the Indie…

Of all the traditional filler material any blogger or columnist might be tempted to use for a last post before Halloween, there is probably nothing so hackneyed, so stale, and so overdone as a parody of Edgar Allan Poe’s poem, The Raven.

So here we go. 😉



Continue reading “Ed’s Casual Friday: Quoth the Indie…”

The Many Faces of Spam

Don’t spam me, bro.

“Hark, spammers! Night will descend upon you as you feast upon the rotting flesh of thy life’s work.” – Anonymous

Spam means vastly different things to those who have encountered it in all its annoying forms. The first time I heard the term was in the early seventies while watching the BBC comedy series, Monty Python. If you are a Monty Python fan you are familiar with the “Spam” sketch where a waiter in a café recites a menu in which every dish contains the product named Spam. A group of Vikings (there are always Vikings or Masons somewhere close by) chant – “Spam, Spam, Spam, Spam, wonderful Spam”. The brilliance of this television show continues to amaze me. Their sketch about the ubiquitous meat product consumed widely in Great Britain after WWII struck a nerve with the world. The idea of spam as more than just the tasty meat in the snappy tin was right around the corner. Continue reading “The Many Faces of Spam”