Coming Soon: Changes to Facebook “Page”

Changes to Facebook PagesFacebook is changing their look again. This time, the “Pages” receive the makeover. Seems like they’ve been paying a lot of attention to the function and look of the “business page” aspect of Facebook ever since we started sharing here on Indies Unlimited.

I’m sure you are all very comfortable with the look and feel of your Author Pages by now. Well, say goodbye. This week, Facebook will roll out the new “Streamlined” look for Pages. The biggest visual change will be a one-column timeline of your Page’s posts. This means that your posts will appear consistent on your Page and in the News Feed. Continue reading “Coming Soon: Changes to Facebook “Page””

Blogs Vs. Newsletters: What’s the Diff?

difference between blogs and newslettersWe’ve published several posts about newsletters recently, including how to put one together and grow an email list. This past week, one of our IU friends, Jacqueline Hopkins-Walton, contacted me in regards to the differences between blogs and newsletters. The basic question posed was “Can they be the same?”

It’s a great question. We spend a lot of time with our blogs and newsletters. Wouldn’t it be great if you only needed one or the other? Continue reading “Blogs Vs. Newsletters: What’s the Diff?”

Facebook Changes How Others See Your “Page”

Facebook changes courtesy of geraltThe ever-changing world of social media.

Humph.

Whether we like it or not, Facebook is still the master of the interwebs’ social universe. Even so, a few weeks ago, we revealed the fact that less than three percent of your fans actually see your posts–unless you fork over the almighty dollar, or whatever currency you deal in (let’s hope it’s not Bitcoins!)

Just as our Facebook focus wanes, they go and make another change. On February 24, the social media giant made another change to their News Feed algorithm. That’s two major changes in roughly two months. Continue reading “Facebook Changes How Others See Your “Page””

Link Building: The Basics for Your Blog or Website

Link Building Basics Link building is a method used to increase visibility and improve your search rankings. Without getting into a lot of mumble jumble, search engines examine the links to and from your site to assign it a certain ranking. Links aren’t everything in search engine optimization (SEO); however, it accounts for a large percentage of weighting in search results as shown in this survey by MOZ.

If you are interested in growing traffic to you blog or site, growing the link profile will gain attention, traction and traffic from search engines. In addition, the strength of the link plays a big role as well. Spam hits in your blog “comments” do not help in establishing links that matter (which is why you have a “nofollow” option in your settings.) Links acquired from your target community, such as indie writing or publishing, matter more than off topic links.

How do we go about link building? Here are the top ten basic methods to build links and improve your site’s visibility. Continue reading “Link Building: The Basics for Your Blog or Website”