There’s always discussion amongst authors about ways to promote their books. People get caught up in blogs, facebook author pages, twitter posts, forums, etc., etc.
Long before those methods, there were press releases. Although the technology has changed to make disseminating press releases easier and faster, it’s still a valid way to promote your work. And most writers/authors overlook it.
Got a new book coming out? Press release. Win an award? Press release. Doing a book event? Press release. Just like in the days of yore.
Only you can determine who should get your press release depending on your demographic, subject matter, location, etc. That can be a lot of work, toiling over your laptop, emailing incessantly – as you should send these emails individually and not in a group blast. Nonetheless, it’s necessary. Continue reading “Press Releases – Free Publicity”