How to Hook the Media by Sabrina Sumsion

As a publicist, I’ve had several people ask me for tips on gaining publicity in the media. One of my responses was always “you have to get the media’s attention”. No matter how amazing your press release, without a hook that catches the media’s attention, forget interviews and coverage. Your job is to reach out … Continue reading “How to Hook the Media by Sabrina Sumsion”

Straight Up: Q&A with Mark Coker

I recently had the opportunity to interview Mark Coker, one of the visionaries of the indie author movement. In 2008, Mark founded Smashwords to accelerate the death spiral of the bloated, inefficient, out-dated publishing industry—or as he put it:  to change the way books are published, marketed and sold. Mark and his wife co-authored Boob … Continue reading “Straight Up: Q&A with Mark Coker”

Mini Skirts and Laughter Lines Wins Silver Medal in 2012 Indie Book Awards

Indies Unlimited contributing author Carol Wyer just spent two weeks in France to organize venues and interviews for the big release of her upcoming novel,  Surfing in Stilettos. When she arrived back home in the UK, she was greeted with the news that her novel, Mini Skirts and Laughter Lines, had won a silver medal … Continue reading “Mini Skirts and Laughter Lines Wins Silver Medal in 2012 Indie Book Awards”

What is a Reviewer? – Part 2

Last month in What is a Reviewer?, I took a stab at answering some specific questions about the complete spectrum of book reviewers. This month I’m looking at two specific questions. First, what qualifications does a typical book blogger possess? Second, what are the thoughts of readers about book reviewers: How do they use them? … Continue reading “What is a Reviewer? – Part 2”