Tag: book marketing

Think Big

Last month, I posted about how to use your vacation time wisely and sell books. This month, I have some incredible opportunities for you. You need to get your name out there. So let’s look at how the big PR companies market stuff, and see how we can do it on a shoestring budget:

You might have seen those Double Decker buses with huge posters of the latest film slapped on their sides. Apparently, buses are seen by millions of people a week, so advertising on them seems sensible. I ascertained that it costs about £50 a week (minimum 4 weeks advertising) to advertise on the little space at the back of ordinary single deck buses. With my super scrimper method, you can advertise for a fraction of that cost. Continue reading “Think Big”

IU Poll: Buying Bestseller Status

If you’ve read the story about authors using a marketing firm to buy their way onto the New York Times bestseller list, we’d like to know your opinion. Is this just a clever marketing stratagem? Is it unethical? Should changes be made to prevent this statistical vulnerability from being exploited? Tell us what you think:

Should a marketing firm be able to get its clients on the NYT bestseller list in the manner described in the article?

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BUY/LIKE MY BOOK/PAGE/WEBSITE

I will, right after you kiss my A**

I’m sorry but I’ve hit the wall. I’m tired of it. I don’t want to be asked to “like” your product page or check out your website or buy your book. The fact that we follow each other on Twitter or are brand new Facebook friends just isn’t enough. We might get to the point where we talk about each other’s work and I may be interested in buying your book at some point but it can’t be the first thing you ask me to do. It absolutely has to stop. Continue reading “BUY/LIKE MY BOOK/PAGE/WEBSITE”

Strategy … Or … Why Am I Posting on Facebook?

We all spend time posting to our Facebook Pages and personal timelines. How much do we think about WHAT we post?

Do you have a strategy for your Facebook Page? You see, in order to be successful at this indie author business, you need to treat it like … a business.

In order to do that, you first have to determine what you want to get out of your Facebook Page—for that matter, Twitter, Google+, Goodreads and everything else as well. Continue reading “Strategy … Or … Why Am I Posting on Facebook?”