The Secret World of EdgeRank (and you thought Amazon was bad?)

Facebook is the primary social domain of most writers and readers. While Goodreads may be more specific, no one can come close to the 1 Billion people on Facebook. However, we struggle with standing out in that huge crowd. Last week, I posted a few tips on what to do to get your posts in front of more eyeballs and you can find that post here.

Apparently, this struck a chord. A couple of the Indies Unlimited stars decided to try out a few of the tricks, and I’ll tell you about that in a minute. First, let me give you a little more background on how Facebook works. Continue reading “The Secret World of EdgeRank (and you thought Amazon was bad?)”

Is Anybody Staying On Your Facebook Page?

We all spend time posting things to our Facebook Pages and look with excitement at our Insights. Reach, Likes and Talking About This are tantalizing statistics that make us think that we are connecting with others.

The reality is, only about seven percent of your followers see your page on any given day. Continue reading “Is Anybody Staying On Your Facebook Page?”

Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)

I never knew that e-mail marketing would create such a stir! A couple of weeks ago, I posted an article on e-mail marketing as a part of your overall process to get noticed. You can read about the role of e-mail marketing here.

The comments on this site were all pretty generic and supportive of the process. However, I saw some related posts on other blogs and the basic outcry was, “I would NEVER do that!”

Perhaps some readers did not understand what I was referring to by e-mail marketing. This is NOT the type of e-mail marketing I was referring to: Continue reading “Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)”

Six Steps to Improve Your Search Ranking

Search engine ranking is a constant battle. We’ve talked before about ways to improve your visibility. Today, we’ll share a step by step way to get you ranked higher in Google so people can find you and your books. Some of the things are obvious, but I’ll say them anyway for the benefit of the newbies checking in. Continue reading “Six Steps to Improve Your Search Ranking”