Booktastik Hopes to Spread the Word about Good Books

booktastik_black_250x250There’s a new book promotion site out there attempting to reach readers with great books from authors. Booktastik has been around since January of this year, with the goal of being both an author- and reader-friendly site. Unlike many of the other daily subscriber email sites, Booktastik features shorter works (so long as they’re more than 20,000 words). IU chatted with Booktastik’s Dionne Lister about what separates Booktastik from the pack and how the first five months of book sharing has been going. Continue reading “Booktastik Hopes to Spread the Word about Good Books”

Using Google Drive as Writers

rj crayton library
RJ CRayton

Last month, I wrote a post about setting up books to sell in the Google Play store, which is a bit complicated (so much so that K.S. Brooks wrote a follow up tutorial). This month, I thought I’d go in the opposite direction and discuss how to use an easily navigable Google product, Drive (formerly Google Docs), to help your writing process.

The free product allows users to store files online for access by devices (computer, tablet or smart phone) with Internet access and a web browser (or Drive App). File types include documents, photos, spreadsheets and presentations, but today I’ll mainly focus on documents.

Drive’s document capability is useful because it allows writers to create and edit documents online. First up, is it secure? Yes, it’s as secure as your email. In fact, when you sign into your Gmail account, you automatically have access to Drive.

So, why would you want your documents online? There are lots of reasons. Continue reading “Using Google Drive as Writers”

Uploading Your Book to the Google Play Store

googleplay booksWhenever I visit various independent author forums, I’m bound to stumble across a handful of people who say they make most of their profits selling online with someone other than Amazon (Barnes & Noble, Kobo, etc.). Most recently, a person posted that they earned 50 percent of their sales from the Google Play store.

So, I decided to head on over and set up my books for Google Play. (Surely my audience is over at Google Play; that’s why they’re not buying the books via Amazon).

There is one important thing you need to know before you sign up for Google Play: they heavily discount your price. Unless you set your book at 99 cents, Google Play will change the price. This wonderful Kindle Boards post gives a chart explaining what price you need to set your book on Google Play to get it to be one of the standard U.S. prices. For example, you must set your Google Play price to $3.94 if you want it to sell for $2.99. Continue reading “Uploading Your Book to the Google Play Store”

Experts Talk Marketing Strategies at Virginia Book Festival

virginia festival of the book At the Virginia Festival of the Book, this past March 23rd, several authors and experts talked about the best ways to build platform, as well as some specific marketing strategies. Last time we looked at platform building. Now, let’s look at marketing.

First and foremost, when it comes to marketing, think about trying to reach your reader. This is something that indie authors can do particularly well. Jane Friedman, former Writers Digest publisher who now teaches digital publishing at the University of Virginia, noted that traditional publishers have failed in gathering information about readers. “They’re selling to bookstores, so they don’t have these great email lists or insights into the market,” Friedman said. Authors can look more broadly at readers and try to reach them. Email is an especially effective way. Continue reading “Experts Talk Marketing Strategies at Virginia Book Festival”