LynneQuisition: Donna Huber, Girl Who Reads

Be honest: who among us indies hasn’t fantasized about having the sort of publishing success that E.L. James has had? Say what you will about 50 Shades of Grey, the woman knows how to sell books. What’s her secret? Here with the inside scoop is Donna Huber, marketing professional, author of Secrets to a Successful … Continue reading “LynneQuisition: Donna Huber, Girl Who Reads”

Blogs Vs. Newsletters: What’s the Diff?

We’ve published several posts about newsletters recently, including how to put one together and grow an email list. This past week, one of our IU friends, Jacqueline Hopkins-Walton, contacted me in regards to the differences between blogs and newsletters. The basic question posed was “Can they be the same?” It’s a great question. We spend … Continue reading “Blogs Vs. Newsletters: What’s the Diff?”

RJ Crayton: Excited to Join IU

Hello. I’m so glad to be joining the IU team. I first stumbled upon IU early last year when I decided to self publish my novel. I came from a career as a journalist, so the idea of publishing words–or even seeing my name in print– was not foreign. However, publishing a novel is different … Continue reading “RJ Crayton: Excited to Join IU”

Coat-Tailing Your Book to a Bestseller

As we scramble to find new ways to reach readers we discover that there are things that work and things that don’t work. I’ve tried everything from handing out business cards to kindle-carrying travelers at an airport to running ads on Craigslist. And I’ve done all the regular things too – interviews, promotional sales, blogging, … Continue reading “Coat-Tailing Your Book to a Bestseller”