ARC (Advanced Review Copy) readers were a crucial part of the last “official” novel I released, Triple Dog Dare, co-written with the Evil Mastermind himself. Our ARC readers were a fantastic group of folks who provided us with feedback, reviews, proofreading, and a lot of positive energy going into the novel’s launch.
Back in the days when the Big Six ruled the world of publishing, ARCs would be sent out to reviewers well in advance of a novel’s publication. Some big-time reviewers wouldn’t even consider reviewing a book once it was published. They only wanted those very special pre-release copies, giving them an inside edge on other publications. This way, these reviewers were part of an elite group who received special advanced copies, and the publishers could bank on receiving a review from these high-circulation newspapers and magazines to help the book at launch time. This is why sometimes, in used bookstores, you will find a copy of a book with the stamp “uncorrected proof” on the title page. Okay, that was your history lesson. There will be a test later. Continue reading “ARC Reader Basics”
I’ll be honest; I’d never done anything with Advanced Review Copy (ARC) readers until the release of my most recent collaboration with the Evil Mastermind, Triple Dog Dare. It was all new territory, and it felt weird.
Launching a new book is like owning a car you have to push everywhere. It’s hard work. What we always hope is that enough people will come along to help push hard and fast enough to jump in, pop the clutch, and take off. You’re trying to get your book from zero up to highway speed as quickly as possible. To accomplish this, you have to overcome inertia. The problem is that inertia is a pretty formidable force. Things that are not already moving have a natural resistance to being moved. It takes a tremendous amount of energy to get anything moving and continual expenditures of energy to keep things moving.