It’s becoming evident that newsletters are a valuable tool for authors to have. Shawn Inmon recently discussed the importance of newsletters, and one of the things he said was, “The reason why is simple: You control how and when you access a mailing list, as opposed to investing everything into working the Amazon or social media algorithms.” That really resonated with me, so I decided it was time for me to take his advice seriously. Continue reading “YouTube and Amazon: Gain Exposure by Using Both”
Let me say it right upfront: I hate emailed newsletters. Most businesses send them out far too frequently for my taste. I usually let them languish in my spam folder unless I’m in the market for something they’re selling. But with Facebook limiting the organic reach of posts (unless you pay them), a newsletter is one of the few free ways left for us to be certain that our fans get word of a new release.
So when David Gaughran recommended MailChimp, I gave a lusty sigh, bit the bullet, and signed up. MailChimp is free for mailing lists with fewer than 2,000 addresses. The free service also limits the number of newsletters you can send out per year, but the limit is something like 800. I’m only intending to annoy people when I have a new book out, so I’m pretty sure I’ll be okay. Continue reading “How to add a MailChimp email signup form to your blog”
Last week we wrote about how you can stand out in a crowd with e-mail marketing. Is e-mail marketing just another time-suck to prevent you from doing your real work? You have to answer that for yourself. However, the latest research has shown that e-mails have twice as many conversions than search or social.
This is a great tool, but the first question most people have is, “How do I get an e-mail list?” Continue reading “How to Create an eMail List from Your Blog”