How to Create an eMail List from Your Blog


Last week we wrote about how you can stand out in a crowd with e-mail marketing. Is e-mail marketing just another time-suck to prevent you from doing your real work? You have to answer that for yourself. However, the latest research has shown that e-mails have twice as many conversions than search or social.

This is a great tool, but the first question most people have is, “How do I get an e-mail list?”

The most popular blogging platforms are WordPress and Blogger. Both of these platforms have e-mail subscription/capture options.

With WordPress, you can find the plug-in for e-mail capture here. This free tool creates a “two-field” form that captures name and e-mail address and is double opt-in so it is compatible with the CAN-SPAM act. If you want to increase the number of subscribers, you can have the plug-in forward to a free downloadable eBook, contest or giveaway. When you are ready to download your e-mail contacts, you can export via CSV file and upload directly into your e-mail marketing program.

With Blogger, you have available a “Follow by Email” gadget. Simply log into your account, select the “Layout” tab (1) and select “Add a Gadget” (2) and scroll down to “Follow by Email” (3). It’s as easy as that. From this moment on, you are capturing e-mails.

Here’s the clincher—you may already be capturing e-mails! Many of you may have included the subscription option on your blog since the beginning. If so, your e-mail list is already growing. You can access your e-mail list through the Feedburner site. Login to Feedburner, using the Google account associated with the blog and click on the name of the feed that you want to download. Under the subscribers tab you can download a spreadsheet of the e-mail addresses and export directly into your E-mail marketing program.

Now you have an easy way to start building your e-mail list. Whether you want to send out a general e-mail or a full-blown marketing piece, you can stay in contact with those who have already shown their support by subscribing.

Author: Jim Devitt

Jim Devitt’s debut YA novel, The Card, hit #1 in three separate categories on the Kindle Bestseller list in early January and was a finalist in the Guys Can Read Indie Author Contest this past summer. Devitt currently lives in Miami, FL with his wife Melissa and their children. Learn more about Jim at his blog and his Amazon author page.

13 thoughts on “How to Create an eMail List from Your Blog”

  1. Jim, just back from an internet free weekend and discovered this – thank you so much.I would never have figured this out on my own!

  2. Excellent info. I’m still learning a lot about email marketing but it has such a positive push behind it, it looks like it should be something everyone does if they want to reach readers/customers.

  3. Hi Scarlett, thanks for commenting. Yes, you are right, it’s playing a bigger and bigger role.

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