Ah yes, the question that so many of us toss and turn at night trying to answer: How do I get more subscribers for my newsletter? We’ve figured out how to use Mailerlite or Mailchimp of some other mail delivery service, now how do we find readers who want to hear from us? Here are a few ways the IU staff builds their subscriber lists. Continue reading “How Can I Gain More Subscribers for My Author Mailing List?”
Tag: email marketing
Authors Are Paying for Ads and Their Books Aren’t Being Seen
Several authors have reported to IU that they’ve had disappointing sales after paying for an email advertisement, only to find their book didn’t show up in emails sent to recipients using a few of the big web-based book promotion services. Why not? Because companies like Gmail cut off emails they consider too long. So, here’s a typical scenario an author has reported to IU: Continue reading “Authors Are Paying for Ads and Their Books Aren’t Being Seen”
Quick Tips for Setting up an Email Address Forwarder at Your Domain Name
Did you get your own domain name for your website, but never bothered to add an email address to go with that domain? Well, some changes at the big free email services may just be the push you needed to get a custom email address forwarder set up.
Authors often use mailing services for their newsletters. Now, mail services like MailChimp are pushing authors to not use free services like Yahoo and Gmail for the return address. Continue reading “Quick Tips for Setting up an Email Address Forwarder at Your Domain Name”
Blogs Vs. Newsletters: What’s the Diff?
We’ve published several posts about newsletters recently, including how to put one together and grow an email list. This past week, one of our IU friends, Jacqueline Hopkins-Walton, contacted me in regards to the differences between blogs and newsletters. The basic question posed was “Can they be the same?”
It’s a great question. We spend a lot of time with our blogs and newsletters. Wouldn’t it be great if you only needed one or the other? Continue reading “Blogs Vs. Newsletters: What’s the Diff?”