Once you’re got your excellent kick-ass book cover, what do you do with it beside plaster it all over your blog and Facebook page? Believe me, there are plenty of fun ways to use it for promotion, marketing, and just plain getting attention.
Make business card-sized magnets and give them away at your next function. You can buy sticky-backed magnets from Amazon or any office store, print your book covers on card stock and stick them on. (Or Avery makes printable pre-scored business card sized magnets.) You can also buy full-sized sheets of thin magnet “paper” (available from Avery, Staples, and other manufacturers) that will go through your printer. You can make the magnets any size you wish, then just cut them out with scissors. The strength of this magnet paper is not as strong as the business card model, but it will definitely stick to a refrigerator. In the picture at left, the larger ones are business card-sized while the smaller ones are cut from the full sheet.
If you’re not into DIY, you can also have custom magnets made up by many online companies like Vistaprint. (See our Book Cover Resource page for links to all these items.)
Bookmarks are always an excellent way to get your books out to the public. Include one in every book you sell and give them away at book fairs and book signings. As with the magnets, you can do it yourself or have them made custom by online companies like Zazzle or Uprinting.com. If you’ve got more than one book out, you can put two or three book covers on one bookmark, or you can highlight a single book by including the blurb or good reviews.
Zazzle.com and places like Cafepress.com also offer all sorts of promotional items like mugs, buttons, bumper stickers, mouse pads, clothing, water bottles, clocks and tablet cases. You can really run wild with all of this, but of course there’s a price. Most of these things would be too pricey for giveaways, but they could come in handy for contests, raffles, and book launch prizes.
I found these little book charms and love them. They don’t work for every book, however, just because of the size. If your book cover has a lot of complex images or a lot of text, they will probably not translate well to this size. But if your book has a simple design and very sharp, clear text, it will work. These from Etsy come with a bail (your choice of styles) for hanging on a chain or a thin ribbon bookmark.
Finally, get attention with your book cover by doing something different. Ninety-nine percent of the book covers you see online are just flat rectangles. Good-looking, informative, yes, but not exactly standing out from the crowd. Several software products will allow you to turn your ordinary flat cover into a stunning 3D book. Cover Action Pro is an add-on to PhotoShop and is pricey, but the result definitely pulls your book out of the sea of rectangles. As always, you can do it yourself if you’re up for that, or contact a good cover designer or digital artist.
Book Cover Contests
If you think your book cover is really special, there are several book cover contests, but they may be less productive than authors might like. For most of the ones I found, the prizes are recognition only, no real monetary value.
The Book Designer holds a monthly e-book cover design contest. They remind entrants that this contest is primarily educational, and that by submitting your covers, you are agreeing to invite comments, commendations, and constructive criticism. The covers submitted are featured on the website along with the opinions about the designs.
The Authors DB holds a yearly book cover contest. Entries are limited to authors who are members with listings on AUTHORSdB.com, and the prizes are a certified branded badge to display alongside your book listing and promotion in their “winner’s circle.”
The American Institute of Graphic Arts holds a yearly book and book cover contest called 50 Books/50 Covers Competition. Again, you must be a member in order to enter your book or cover for consideration. There is an entry fee of $45 per book. Finalists will have their entries published in AIGA’s Design Observer.
What other uses for your book covers have you found? What have you tried, and what worked and what didn’t?
[You can find links to all the sites mentioned above on our Book Cover Resource page. Thanks for all the info, Melissa! – The Admins]
26 thoughts on “Marketing Uses for Book Covers”
What great ideas. I must try a few of these for my next book. But first I need an ace cover.
Yeah, I love stuff like this. Great fun and great way to get the word out.
Those charms are adorable, Melissa. 🙂
I just ordered business-card-sized 2015 calendars with the cover of my latest book, Seasons of the Fool, on the back, and my name and blog URL on the front above the calendar part. A calendar seemed like a no-brainer for a book with the word “seasons” in the title. 😀
For my latest round of book covers, I included the QR code for my Amazon Author Central page.
Excellent idea, Lynne, especially for that book. I would not have thought of that. Thanks for sharing!
Yeah, excellent idea for Seasons of the Fool, Lynne.
What a great idea Melissa. I’m headed out to the door to Office Max!
Have fun with it, Lilian!
Wow! These are great ideas. Had no idea you could make book charms.
Thanks, RJ. I know, I was delighted with those when I first found them. I think they are adorable.
Great ideas, Melissa, thank you. I ordered a tote bag with my series covers on it, but I really want one of those charms. 🙂
Ooh, tote bags are good ideas, too. I know a guy who wears a t-shirt to book signings with the cover on his shirt. Looks great.
These are great ideas, Melissa! Thanks 🙂 As for 3D covers, I’ve used fiverr.com and was really happy with the results. I use Photoshop myself, but like what I found on fiverr so much that I’ll continue to use it.
Nice to know there’s more than one way to do the 3D covers, DV. That Cover Action Pro was too pricey for me.
I’m a member of an authors’ group that excels in making the most of their book covers, utilizing every technique you suggested. From bookmarks to magnets to jewelry, the stuff looks great! All wonderful ideas worth sharing. Thanks, Melissa.
Thanks, Linda. If you can add any ideas here, please do!
Love the magnets. Never thought of that, thanks.
I’ve used them for years, Dale, and people love them.
I’ve gotten bookmarks from Uprinting and been very happy with the quality and price. I’ll definitely have to try the magnet idea next.
Good to know. I have not used them myself, so nice to have a personal recommendation. Thanks for sharing.
I have used UPrinting for bookmarks as well. I thought they did a fantastic job.
Excellent ideas, Melissa, some I was aware of, some I’ve never thought of.
Thanks, TD. Maybe this will get those creative juices flowing and you’ll think of other things, too.
Thanks for the reminder that I need to reorder the book cards for Gourmet. I didn’t realize how much people like free stuff until someone asked me for more to pass around.
Love the magnet idea. Can never get enough magnets but do they stick to stainless steel frig’s?
May be a little more pricey, but you could get a whole year’s worth out of it: I heard about several different (12?) authors going together & each taking a month for their book’s cover. You could probably do this in a variety of ways, but I’ve always wanted to try it. 🙂
Ugh, didn’t say what it was: a calendar! 🙂
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