Category: Staff Articles

Writing advice and insights from the staff of Indies Unlimited.

InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans

new-2016-instafreebie-branding-tealIn part one of this article, I discussed InstaFreebie, the site that lets you give away a book for free in exchange for the person’s email address, in order to grow your mailing list. I also mentioned I ended up with almost 2,000 new names on my mailing list because of InstaFreebie promos I participated in.

I was very excited to get the new names, but a little hesitant, because people signed up for the list with the express purpose of getting a free book. We’ve all signed up for lists we’re not interested in to get something free (well, at least I have). Given that, I was concerned I’d have a 50 percent unsubscribe rate, or some ridiculous number, because people didn’t want to be bothered with additional emails. It didn’t help that a few of the email addresses indicated the person was giving me a junk address — stuff like StraightToSpam@whatevermailingservice.dot.

I decided to test out my new subscribers to see what happened. Continue reading “InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans”

Launching Your Book – What’s Working?

book launch rocket-launch-67641_640As we wade into Fall and leave the sales doldrums of summer behind, it’s a good time to look at what’s working and what’s not working. Many sales outlets that authors have used in the past have become either less effective or totally ineffective. But, if you have a new book on the horizon there is good news. By executing a successful launch, you can gain enough momentum to earn consistent sales or have a strong enough initial surge that you can comfortably move on to writing the next book.

I polled a couple of authors recently who employed different tactics when launching their books. Some of their strategies were very interesting. Here are a few of their suggestions: Continue reading “Launching Your Book – What’s Working?”

InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans

new-2016-instafreebie-branding-tealBack in August, I started hearing authors talk about a site called InstaFreebie, where you could give away a free copy of your book in exchange for recipients signing up for your mailing list. Both Jim Devitt and Shawn Inmon have discussed the importance of mailing lists. Authors on different online groups said they’d scored upwards of a thousand names added to their lists using InstaFreebie.

Obviously, this sounded very cool to me. I thought I’d give it a try. What do you need to participate in InstaFreebie? Simple. A book you’re willing to give away for FREE. The book cannot be in KDP Select because it violates Amazon’s terms of service. (I will note, some authors give away a KDP book sampler — the 10 percent you’re allowed to post elsewhere — to drive sales to the actual book on the Amazon store. I don’t know how successful this is.)

Once you’ve picked a book you want to give away, you need three things: Continue reading “InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans”

Organizing Multiple Manuscript Versions for Publication

grinding-bookThis is not a post that will teach you all sorts of wonderful things. This is a lament to make you all feel better, because it shows you that somebody else goes through the same epic battle as you do throughout every step of the self-publishing trek. In this case, the obstacle is keeping track of manuscripts during the publication process.

It all started when I went into the hospital for minor (and I emphasize the “minor” part) leg surgery, and made the mistake of allowing my wife, Linda, to stay with me while I had the pre-surgery chat with the surgeon. You know, the one where he writes a big arrow on the appropriate leg and signs it with a felt pen, just to avoid mistakes. But my mistake was letting Linda hear what he had to say about how long I was supposed to take to rehabilitate myself. Continue reading “Organizing Multiple Manuscript Versions for Publication”