Tag: Marketing

Making First Contact

Last month I probably had you scratching your heads on why authors are like crawdads. This month, it’s aliens!

Yes, writers are like aliens because we tend to be skittish when it comes to dealing with the human race. But there are a few things we can do to help break the ice when we finally get around to showing our faces in public—making that first contact. As I’ve joked before, I live in the middle of nowhere. When we go into town, I try to make my interaction with other humans count. How? Continue reading “Making First Contact”

The Power of a Crew

Being an indie author can be a very lonely endeavour and I have very quickly learned how important it is to work with other authors.

Since joining a few key Facebook groups, I have noticed chatter about my books increase. It has been so cool to help each other out. Promoting is made easier as they all tell their followers about your stuff and you return the favour. Your audience is instantly mutliplied with very little effort on your part. Promoting another author’s work is a privilege for me and to have them promote mine is an extra bonus. There is power in working together.

We don’t have big publishing companies promoting us. We don’t have bookstores stocking our novels and putting up mammoth posters and advertising. What we do have is the power of mutual promotion. Continue reading “The Power of a Crew”

(You Gotta) Fight For Your Right (To Party)

Online launch days are huge fun but they should also result in oodles of sales and, managed properly, may even propel your book up the Amazon charts.

With careful preparation this can be successfully achieved. You’ve spent long enough writing your book, so take extra time to ensure you give it the launch it deserves.

Many people try to tempt people along to a virtual launch by offering outrageously expensive prizes like Kindles or iPads. You don’t need to spend that sort of money to attract attention. Small prizes will do the job equally well. Bookmarks, badges and key rings all go down well. Check out your followers. Many of them have Etsy shops and may be willing to gift you a prize for a mention. Mostly, it’s all about the fun element. Continue reading “(You Gotta) Fight For Your Right (To Party)”

Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)

I never knew that e-mail marketing would create such a stir! A couple of weeks ago, I posted an article on e-mail marketing as a part of your overall process to get noticed. You can read about the role of e-mail marketing here.

The comments on this site were all pretty generic and supportive of the process. However, I saw some related posts on other blogs and the basic outcry was, “I would NEVER do that!”

Perhaps some readers did not understand what I was referring to by e-mail marketing. This is NOT the type of e-mail marketing I was referring to: Continue reading “Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)”