Once you’re got your excellent kick-ass book cover, what do you do with it beside plaster it all over your blog and Facebook page? Believe me, there are plenty of fun ways to use it for promotion, marketing, and just plain getting attention.
Magnets
Make business card-sized magnets and give them away at your next function. You can buy sticky-backed magnets from Amazon or any office store, print your book covers on card stock and stick them on. (Or Avery makes printable pre-scored business card sized magnets.) You can also buy full-sized sheets of thin magnet “paper” (available from Avery, Staples, and other manufacturers) that will go through your printer. You can make the magnets any size you wish, then just cut them out with scissors. The strength of this magnet paper is not as strong as the business card model, but it will definitely stick to a refrigerator. In the picture at left, the larger ones are business card-sized while the smaller ones are cut from the full sheet.
If you’re not into DIY, you can also have custom magnets made up by many online companies like Vistaprint. (See our Book Cover Resource page for links to all these items.) Continue reading “Marketing Uses for Book Covers”
Mister Darcy’s Dogs
I believe there are three possible scenarios that can take place when you release a book. Firstly, (and I hope this happens to you), you do very little to promote your book yet based on the phenomenal content – and readers spreading the word – your book hits the upper plateaus of the bestseller rankings. And, it stays there for a considerable amount of time. Yes, this does happen. Consider Andy Weir’s (originally self-published) The Martian, Hugh Howey’s Wool, etc.