Even with the introduction of pre-order publishing across the board, I still think a book’s release day is a really big deal. A song and dance needs to be made on the day your book goes live. You really want as many people to buy your book on the day of release as possible. Your rankings have a better chance of soaring in that first week than at any other time. I mean, yes, you can do a sale later on in the book’s life and pay for advertising – that’s actually a really smart move, but release day rankings are a sweet spot that should be taken advantage of.
So – how do we get the world buying, or noticing, your book on its release day? While there are many different techniques out there, here are a few I’ve used: Continue reading “Release Day Mania”
In this digital age of ours, it is important to grab a share of the vast internet audience of readers who lurk in cyberspace. Of course, we have our regular followers and Facebook friends, yet how can we get out into that big bad internet world, filled with people who haven’t heard of us? What about a book tour? If you feature on blogs where you are not known, and where there are different followers to yours, surely you’ll pick up some new readers?
So if KDP Select isn’t the cash cow for indies that it used to be, what’s left? One option is to get yourself and your name out there on as many book blogging sites as possible. I’m not talking about asking bloggers to review your work (although you certainly can). What I’m talking about is offering yourself as a guest blogger or interview subject. It will help you gain that all-important name recognition, or so the theory goes, and (eventually) that should translate into book sales. 