Tag: Marketing

Tagline Trauma

You have heard the expression, “It’s what’s inside that counts.” While I don’t disagree with the sentiment, allow me to add my own corollary: No one will see what’s on the inside if they can’t get past the outside.

Yes, you want the inside of the book to be captivating. The inside of the book is the actual book, after all. That’s where the writing part of being a writer mostly comes in.

Once you have typed “the end,” you are ready to get started. This is where it seems to become more difficult. Now that you’ve finnished writing, editing and polishing the actual book, you must now move on to packaging and marketing. Continue reading “Tagline Trauma”

How’s Your Fashion Sense?

When I was kid I didn’t give two hoots about fashion. To be honest, as an adult, I don’t really care. Give me a pair of jeans, my Doc Martin boots and a t-shirt, and I’m a happy lady. As long as I’m comfy and the mirror doesn’t crack when I look into it, I can walk out the door feeling confident.

I don’t read magazines, I don’t follow any particular fashion trends and it’s always stood me in good stead. But is not caring about fashion really a good thing?

Let’s talk writing fashion for a moment…

I’ve noticed recently on a few comment threads, within one of my Facebook groups, that the authors who have just released books in the New Adult Contemporary Romance genre seem to be taking off. It hasn’t taken long to work out that New Adult Contemporary is one hot genre in my circles at the moment. Continue reading “How’s Your Fashion Sense?”

Stop Me and Buy One!

Coming up with innovative ways to sell your books is a full-time job. I often resolve to give up my ludicrous marketing attempts and just get on with writing more books, but when my brain is having a day off from working on the latest WIP, I find it helps to give it something useful to do. Trying out new, and quite frankly ridiculous, ventures seems to do the trick.

Last week, I was fortunate enough to go on holiday. Hubby and I were celebrating an important event – I forget what it was now – which involved a trip to the Canary Islands. If ever there was an opportunity to sell some books, it’s going on a trip somewhere, where people are going to be looking out for something to read. So, I had a plan of action of what to do before I travelled abroad. Here is my madcap advice if you are bold enough, brazen enough and probably stupid enough, along with my results. Before you leave, you will need: Continue reading “Stop Me and Buy One!”

The Price Point Problem

Now that you have finished your magnum opus, you are faced with the dilemma all independent authors must address. How do you decide the price for your masterpiece?

Traditionally-published authors don’t have to worry their pretty little heads about such things. Their publishers set the price, just as they also lift the burden of selecting cover art and distribution channels.

Indie authors have to do all that for ourselves. With print books, you know you have to set the price over the cost of production. At least you have a beginning point.

With your eBooks, you have to weigh the supposed virtues of the KDP Select program against whatever you could make if you risk testing the market appetite with some sort of price. Continue reading “The Price Point Problem”