by Kim Mutch Emerson
Authors are awesome! We know how to create a universe, solve murders, negotiate with someone bent on destroying the world, and how to match lovers up with their perfect partner. What most of us are not great at is marketing our books. It makes us all squishy inside. We would rather face a three headed giant than write an ad. That is one of the big reasons I try to create fun ways to help authors “market” their stuff. I put the word market in quotes because it’s more about building relationships to me than selling stuff.
Big advertising and marketing campaigns are too expensive for most indie authors. The most affordable tools we have are the social media sites. The keyword here is “social”. We can’t treat them like billboards or people will tear out their hair and go screaming for the hills. People are not on these networks to read ads. They are on the networks to socialize and build relationships. One good way to build relationships online is to team up with other authors and create an online social event.
I can hear it now, “how are we supposed to sell books at an online social event?” Glad you asked. I have a few pointers. Continue reading “Tips for an Online Social Event”