Unless you were living under a rock last month, you’ll have heard about Hugh Howey’s incendiary new website in which he and an anonymous friend collate a mass of book sales data to show that self-published titles are taking more and more of the spoils. Cue much wailing and gnashing of teeth from nearly everyone (it seemed), given that so much data analysed in such depth was perhaps bound to be open to selective interpretations.
Over on Publishers Weekly, Smashwords founder Mark Coker took a more sober approach, pointing out that: “What matters is the directional trend, and the strong social, cultural and economic forces that will propel the trend forward in a direction unfavorable to publishers.” In an excellent article which is a must-read for all Independent Authors, Coker goes on to describe how the perception of stigma is shifting. From just a few years ago, when self-publishing had “failure” written all over it, we’re now moving to a point where traditional publishing is getting its share of negativity: the lousy royalties on e-books and their own vanity imprints ready to fleece the unsuspecting Indie, which Coker politely calls “misguided”. The more heated the debate gets, the more useful it is to listen to a cooler head. Continue reading “Indie News Beat: The Shifting Stigma”