What? No, not *that* kind of campaign: a Goodreads advertising campaign! Advertising on Goodreads is inexpensive and, frankly, fun. It’s so fun that Melissa Bowersock wrote about advertising on Goodreads just yesterday. Looking at all those statistics on my ads makes me happy. You should give it a try. Meanwhile, how about we stir things up with a Goodreads like-fest?
Today you can share your author page and find new friends. For your profile, grab that URL which should look like this: https://www.goodreads.com/KSBrooks and paste it in the comments below. (Not sure where to find your fancy URL? See the image below and look for the aqua arrow.) 
Now everyone can “Like” your author page. The “Like” button is found about 1/3 of the way down the page on the same side as the author photo. Clicking on that will show that you like that author’s page on your Facebook wall. There’s also a Google+ button there, so if you have a Google+ account and you’re feeling generous, go ahead and click on that, too. Still not sure where the “like” button is? Click on this thumbnail to enlarge it and look for the magenta arrow.
[Don’t forget, if you right-click the links, you can choose to have them open in a separate tab so you don’t have to worry about navigating back and forth to pages.]
PLEASE be sure to reciprocate by liking those who like you. This is give and take. If everyone plays by the golden rule, we all benefit.
We’ve had several posts about Goodreads. Melinda Clayton gave an 
Sunstrike: The Journey Home
I teach self-publishing workshops. Some of them are facilitated by writers’ organizations or festivals, and some of them I organize myself or with my business partner. Usually, they sell out. Late last year I had a major event planned. I was at half capacity with six weeks to go, and sign-ups stalled. So, I posted on Facebook, tweeted on Twitter, and wrote an article detailing the content and posted it on LinkedIn. No matter what I did I couldn’t fill any more seats. My workshops aren’t expensive. They’re priced so that authors can afford to attend. My goal is to spread the word that many of the tools needed to self-publish are readily available to authors and it isn’t necessary to hire outside agencies in order to publish your work. I didn’t think cost was a problem and I was offering valuable information. Vancouver is a city of last-minute decision-makers, but I didn’t want to wait. I wanted to sell out before the day of the event.