The Rush to Publish

Rush to Publish We’ve all heard the old maxim, “Act in haste; repent at leisure.” This is true in a lot of things, most especially in publishing. Why more so in publishing? Because when we authors act in haste, we’re not just saying something inappropriate that will be forgotten in time; we’re not just acting badly in one instance that eventually will be forgiven. We’re putting our words out there on paper (or on screen) forever.


This issue has cropped up fairly often lately. I do beta-reading, formatting, and editing for quite a few authors, and I see the result of this rush to publish more than I like. I read one friend’s story that, for the first 80% of it, had nice pacing and flowed along fairly well. Then, as if a switch was flipped, the last little bit of it suddenly turned into “telling, not showing,” more like an epilogue than the natural ending of the story. I told the author I could not, in all honesty, give his story a decent review because it seemed unfinished, as if he had just quit on it. He confessed that he knew he needed to flesh out the ending more, just hadn’t gotten around to it.

Then why publish?

I helped another author format a book for paperback via CreateSpace. Once we uploaded the file to CreateSpace and had the online proof reviewer available, she perused that for a few pages and called it good. She was ready to hit the publish button without even taking the time to check through the entire book or order a print proof to review. I cautioned her on this and luckily, she listened. Once she had the physical proof in her hands, she realized the book was anything but ready. We went through another major read-through and edit, then still found a few scattered typos even after she published.

One more author asked me to take a look at his newly-published eBook and gifted it to me for that purpose. I was shocked to see an error on the cover, no front matter at all, no copyright or publication data, and too many formatting errors to count. I understand doing a soft launch, publishing and then asking trusted friends to read and comment before the full-blown official launch, but even for that, the book should be as good as the author feels s/he can make it. Sure, we can always tweak it, but at least get it as close to a finished product as possible.

The problem with the rush to publish is not just that readers will see an unpolished “not ready for prime time” effort, but that this unprofessional version could be floating out there in the ether for a long, long time. Whether readers have bought a paperback or an eBook, if the first version was so glaringly unfinished, how likely are they to try the next (hopefully perfect) version? How many of those paperbacks will get recycled at the local used bookstore, and how many of those eBooks will lie fallow on Kindles or iPads, forever unedited? These ghosts of impatience and incaution could be in circulation for a long time, reminding readers of the author’s lack of professionalism. Like duck-face Facebook pictures, these unpolished embarrassments can come back to haunt the author again and again for years.

Believe me, I know well the urge to finish up a book and call it done. The very first book I sold to a publisher was one I worked on tirelessly for the better part of a year. It was an historical romance (western) about a half-breed trying to find her place in the world. Born of a Cheyenne warrior and his captive white wife, the girl was raised on the Great Plains as a Cheyenne. When, at the age of thirteen, she and her mother were recaptured by the US Cavalry and sent to New York to live with the girl’s grandparents, she was forced into the new and alien culture, reconditioned and disguised as a young, well-bred white woman. At the age of twenty, she fled the white world for the unsettled West once more, searching for her Cheyenne family and hoping to find the one place in the world where she could finally call home.

My original plan had been to be as authentic as possible in the representation of the Cheyenne culture of the time. I had a pile of books on the Cheyenne and had copious notes on the structure and organization of a Cheyenne village. However, by the time I got to that part of the story, I was so sick of it all that instead of writing the detailed experience I had planned, I settled for a truncated version that skipped most of the essence of the Cheyenne culture. I rushed to finish the book and start sending it off to publishers.

Luckily for me, the publisher that bought the book wasn’t happy with the final page count. After they’d accepted the book and sent me my advance, I got a brief and unapologetic letter saying I needed to add 70 pages to the book. More luckily for me, this was a few years after I’d finished the book, so I was able to go back with a fresh view and add all the detail in the experience in the Cheyenne village that I’d left out before. Seventy pages later, the book was complete, and was finally the book that I had originally wanted it to be.

The rush to publish is something most of us have to grapple with at some point or another. K.S. Brooks talked about her own experience with this in a post called Letting a Manuscript Sit. It’s nothing new, but the problem is that it’s seductive. We get tired. We get bored. Maybe we already have an idea for a new story brewing, and we want to get on with it. We want to finish the one we’re working on and check it off our list. Don’t do it. Readers can tell. I had one friend tell me that he read a book where he could tell just about every time the author reached the end of his day, because the quality of the writing fell off appreciably. At the start of the next chapter, it would come back fresh and alive, but later on would flag again. Readers can tell.

If you’re tired, bored, or have less than full commitment to your story, don’t rush to finish it. Put it aside and do something else. Come back when you’re fresh. And whatever you do, don’t publish if you have any niggling thoughts about, “I can fix that later.” Don’t do it.

Think about those duck-face Facebook photos.

Author: Melissa Bowersock

Melissa Bowersock is an eclectic, award-winning author who writes in a variety of fiction and non-fiction genres. She has been both traditionally and independently published and lives in a small community in northern Arizona. Learn more about Melissa from her Amazon author page and her blog.

24 thoughts on “The Rush to Publish”

    1. Thanks, Yvonne. Yes, we must rely on our faithful and eagle-eyed betas and/or friends to let us know when things fall off. Or, at the very least, put the book away for a time so we can come back to it fresh.

  1. Partly the problem of our instant gratification, point and click universe, but this piece is one bit of advice that just can’t be given too often! Thanks! As an author, I know what that race to the finish line feels like, but as an editor I see it just as often with folks who think I can do a decent, professional edit on a 24- hour turnaround! If you were a baker, would you put the frosting on a half- baked cake? Think about it.

    1. Excellent metaphor, Teresa! Yes, to some, it’s so easy and for some reason it just seems to fit in to click that button as soon as the story is down, ink not yet dry, then worry about the details later. I would hope more writers would think about this being the very end of the writing process, not the mid-point. Thanks for commenting.

  2. I agree and have seen the signs more than a few times. At least this is true for some authors. For others, I think they have a hard time letting it go, because there is always one more tweak to be made. Hopefully the authors who need this are those who will take it to heart. 🙂

    1. That’s the other side of the coin, Al; those who can’t let go. While that has to be beneficial from an editing standpoint, it can also become a defense to hide behind; if we never push the publish button, we never put out “bad” work. I think we all need to strive for a happy medium somewhere in between. Thanks for adding that.

  3. Melissa, a heartfelt THANK YOU! I need to put my manuscript down for a while and take another look at it when my mind has “re-set” itself — and your post is just the perfect inspiration I need to do this. You write with clarity, insight and your experience shows – nothing better!

    1. Mira, thank you for your kind words. So glad this was helpful to you and came at the right time. Giving a manuscript time to sit never hurts, only helps. And I like your idea of letting your mind re-set; excellent metaphor.

  4. Gracias, Melissa Bowersock, for your “The Rush to Publish” This timely article is right on the money. I’m guilty on every count illuminated in this insightful and valuable cautionary piece. Over 80 years old and rushing to get my stories told before lights out. Time to slow down and consider my readers, why they should be emotionall impelled to brave terrible sentence structure and my awkward tenses. Everything mentioned in this article was dramatically spotlighted in my first professionally edited critique of a draft of 6,000 words in my current book. A terrible review, and a depressing downer for the end of my terrible 2014 year. The timing is perfect for the beginning of this upcoming new year. Gracias.

    1. John, I’m very sorry you got such a tough lesson this, but the good news is–you won’t forget it. And you’re absolutely right: your readers deserve your best. I’m sure you’ll turn things around and make 2015 a much better year, both for you and your readers. Good luck and keep us posted.

  5. There will always be room for impovement, the thing is, one needs to know where to draw the line and stop. There is a difference between ” I need to make it better” and ” I am never satisfied with what I do”. I am pointing this out because I am afraid many authors do not know the difference…

    1. You’re right, Mary; both scenarios can get authors in trouble. I think if either becomes a problem (rushing to publish or polishing endlessly), the writer needs to examine their own motives, agenda and fears. But that’s probably a post for Psychology Unlimited! Thanks for sharing.

  6. Sound advice, Melissa. Unfortunately, I have the opposite problem with my books: I need to cut pages, not add more! Even though my first novel has received good reviews, it still needs a thorough housecleaning.

    After input from betas and multiple revisions, I can usually pare at least 20% from a manuscript. The editing seems endless, and I do put the book aside now and then until I regain some perspective. The most important thing is to take my time and do the best job I can.

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