“You never get a second chance to make a first impression.” – Someone.
Evidently, this is another of those bits of wisdom that has no clear origin. The quote is often attributed or misattributed to the usual suspects for witty one-liners: Mark Twain, Will Rogers, Oscar Wilde, etc. Another claim is made that a Madison Avenue ad agency came up with it as part of a campaign for Brooks Brothers suits.
Authorship aside, this quip has worked its way into axiomatic status. People accept the wisdom of the words without question. On superficial examination (which is the most scrutiny the majority of people are willing to give) it just makes sense. It’s sort of like There is no “I” in TEAM.
As authors, we are admonished to make certain we have done all we can do to make our work shine before hitting the big red PUBLISH button. After all, if your book is deficient, you’ll be making a bad first impression. Your reputation will forever bear the stain of this disgrace and people will forever associate your name with an inferior product. Continue reading “First Impressions”