As if there isn’t enough to worry about when one tries to be a writer, now apparently we need to be branded. I thought I had covered all my bases with my web presence, my blogginess, my own domain and my style signature. I webinar-ed on weebs, tweets and wikis just to get myself up to speed, but soon found via an online survey I lacked social networking skills.
I do well on a BBQ with dips, chips and an ice bucket, and can hold my own at a dinner party, but I never dreamed I was a social misfit. I needed a profile fix and quick! My Facebook account was a woeful state, and if I had any hope of pulling my socks up, I needed to network. But all this would be lost, the writing gurus advised, if I didn’t brand myself. An absolutely vital tool for all writers’ nirvana; publishing success. Continue reading “Writer Branding by Hettie Ashwin”
