As authors, we all know that discoverability is the up side of social media. If we manage to harness the massive power of the social networks, and the positive word-of-mouth recommendations they generate, we have a better chance of being read. And, of course, once we have a readership, we also have a better chance of actually earning some money from our work.
But what happens when the buzz on social media turns sour?
I’m not talking about the odd, poor review here. Those definitely call for a dignified turning of the other cheek. What I am talking about are those hate campaigns in which a flood of virulent, 1-star reviews suddenly appear out of nowhere. Continue reading “Anonymity – the dark side of social media”
Back in the good old days, before Amazon started tweaking their sales algorithms, an indie author would have been crazy not to enroll a book in KDP Select. You could put your book free for a few days, give away thousands of copies, and get a lovely bounce in paid sales when the promotion was over. Some indies made their careers from that bounce.
Of course, even in the heyday of Select, curmudgeons muttered darkly about Amazon being an evil corporation that would turn on indies when we least expected it, and so we shouldn’t be putting all our eggs in one basket, and so on. And some authors had books that sold pretty well at B&N and Kobo (although perhaps not as well as on Amazon). For these folks, Select might have been a temptation, but not enough of one to entice them into publishing with Amazon exclusively. Continue reading “To Select or Not to Select?”