I believe there are three possible scenarios that can take place when you release a book. Firstly, (and I hope this happens to you), you do very little to promote your book yet based on the phenomenal content – and readers spreading the word – your book hits the upper plateaus of the bestseller rankings. And, it stays there for a considerable amount of time. Yes, this does happen. Consider Andy Weir’s (originally self-published) The Martian, Hugh Howey’s Wool, etc.
The second scenario is that you release your book; it takes an initial sales spike to those same envied upper plateaus and then settles into the 8,000 to 20,000 overall (using Amazon’s charts for this example) rankings. And again, it stays there. This happens occasionally.
My books fall into the third scenario. When I release a new book I have a following of readers who purchase my work, but from that point on I have to find ways to connect with new readers. Every month I run some sort of promotion. Fortunately, because of the promotional opportunities KDP Select provides, I always manage to sell some books.
Those of you who have read my articles know I’m a proponent of Select. I was on the initial Select train at the beginning of 2012 and took advantage of the program that helped many of us sell books faster than we ever thought possible. When Amazon added the benefits of Kindle Unlimited (KU) borrows to Select I got excited, and I hoped that a little bit of that initial magic might be duplicated. Continue reading “The Season of Kindle Unlimited Discontent”