I am going to share a very important secret with you. It is part of what makes IU successful. It helps me sell books. It helps my friends. It helps the community. And you can do it from the comfort of your own bathroom (or kitchen…whatever). It’s called pimping, and you don’t even need a feather hat (it helps though).
Let me preface this by saying that I have been SUCKING at this lately. Here’s the deal. There are a fairly large group of people (including my IU pals) who I like to promote. When I see they have something posted to Facebook or Twitter, I share or retweet it. And they do the same for me.
There are a few important things to remember if you want to be a good pimp. Don’t overdo it. We are all guilty of getting manic at times and spamming the crap out of everything within reach, but think sniper rifle, not shotgun.
Don’t be a baby. That’s a big one. When you pimp someone’s post/story/book/review you are doing something nice. If you are doing it because you expect something in return, then you are doing it wrong. Imagine if real pimps did their jobs because they expected some kind of payoff and not just as a non-profit service for lonely men.
Let’s look at the microcosm of IU for a minute. Ideally, everyone would pimp everyone’s posts. It’s easy. All you have to do is click a button. And it helps everyone. Now, things come up. Kat’s Internet gets sleepy. People have babies. Antrobus invades my country and drops off the grid. But we could all step it up a bit.
And this applies to every writer. Don’t think of it as a strategy…think of it as helping out your fellow writers. It is the decent thing to do, and it will come back to you if you do it right. When I do a promotion or something, I am astounded by the support I get. You reap what you sow…and I used to be a lot better than I am, so my crops are fertile and ripe and something something.
That’s one of my new goals. To get my pimp game back. It was the same deal when I played music. You put your friends’ stickers on your guitar, you covered each other’s songs, you got them into and onto shows you were playing. Everyone helped out, and everyone benefited.
If you’re going to be an Indie writer, you need to promote. And it helps a LOT to have other people helping you promote. This is not an invitation to endless spamming. There is an art to it. It is all about targeting and providing something of benefit. And you IU fans can do it, too. If you dig a post, leave a comment, post it, email it, print it out and stick it under your neighbor’s door.
I made a new Facebook friend the other day (I won’t name names, but she makes good badges). Anyway, I invited her to check out my blog and she said something to the effect of ‘I read everything you write when KD Rush sends it to me’. Bam. That’s it right there. That’s where it’s at. (RUSH!!!!!!!!!!!!!!!!!!!!!!!!!!) Alone, we can only reach so many people, but if we combine our networks, if we pimp for the right reasons, if we do it in an entertaining and non-invasive way…well, my friends, people will start soliciting our work and we can all spit gum on people and fall in love with Richard Gere.